Chapter 15 - Service Provider Case Study: Asian ISP

By leasing lines from established telecommunications companies, young ISPs have been able to gain a foothold in the network services business and to expand rapidly as subscriber bases grow. However, as incumbent telcos seek to regain their presence in the industry, the costs of leased lines have begun to escalate. Those rising costs threaten to impede growth for many ISPs, especially when they attempt to add expensive international links to their networks.

This chapter describes how an Asian ISP — which, for this case study, we will call AISP — has been using intelligent IP service optimization to circumvent these cost challenges. Specifically, AISP has been using the Allot AC-2540 NetEnforcer to manage the traffic over numerous international links to reduce additional bandwidth investments, adhere to service-level agreements (SLAs), and ensure subscribers the quality of experience (QoE) they expect.  

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